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Manager, Digital Marketing - US Latin image - Rise Careers
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Manager, Digital Marketing - US Latin

Sony Music Entertainment is a leading global music company seeking a highly driven Digital Marketing Manager for its Latin team. This role focuses on crafting and executing innovative digital marketing strategies to promote Latin artists, enhancing fan engagement and driving music consumption across various platforms.

Skills

  • Proven experience managing high-impact digital marketing campaigns.
  • Deep knowledge of Latin music and culture, and digital trends relevant to US and Latin America.
  • Fluent in English and Spanish, both written and verbal.
  • Strong analytical skills with experience using tools like Google Analytics, TikTok Analytics, and YouTube Studio.
  • Excellent project management, communication, and organizational skills.
  • Passion for music and digital innovation.

Responsibilities

  • Develop and execute comprehensive digital marketing campaigns for artist releases, tours, and brand activations.
  • Oversee social media strategy and content planning across multiple platforms including Instagram, TikTok, and WhatsApp.
  • Collaborate with social partnership teams to enhance streaming performance via campaigns and playlisting.
  • Design and implement fan acquisition and engagement initiatives such as email, SMS, and direct-to-fan strategies.
  • Analyze digital campaign performance data to optimize content and report actionable insights.
  • Work cross-functionally with A&R, Publicity, Creative, and Brand Partnership teams to ensure campaign cohesion.
  • Stay updated on digital platform trends and test emerging technologies and formats for innovative marketing solutions.

Education

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Benefits

  • Inclusive and collaborative global community.
  • Modern office environment fostering creativity.
  • Comprehensive benefits including medical, dental, vision, life, disability coverage, and 401K with employer matching.
  • Voluntary benefits such as identity theft protection, mental health resources, industry-leading fertility coverage, and fully paid family leave.
  • Support for professional growth and development.
  • Winter recess time off.
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$90000 / YEARLY (est.)
min
max
$70000K
$110000K

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MATCH
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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
SALARY RANGE
$70,000/yr - $110,000/yr
EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
July 11, 2025
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